Tag: consumerism

Posted on December 9, 2015

HOW PHARMA CAN WIN IN THE DIGITAL WORLD: McKinsey- David Champagne (London), Amy Hung (New Jersey) & Olivier Leclerc (California)

The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier.1 The critical question now for pharmaceutical companies is how to stay ahead of these changes. To answer it, we sought […] Read More